Beult Turns One: A Year of Building Motorsport in the Gul
Beult Turns One: A Year of Building Motorsport in the Gulf
A full year ago, Beult set out with a simple mission: give Gulf motorsport talent the representation, structure, and platform they deserve on the world stage. Twelve months later, that mission has taken shape in ways we could not have imagined when we started. Today, we are celebrating four incredible drivers, two milestone partnerships, and a platform built to power the next generation of racers.
This is a look back at the year that built Beult, and a thank you to everyone who made it possible.
The Year at a Glance
September 2025 marked the earliest steps of what would become the Beult roster, with Marshad Al Marshad stepping into competitive sim racing and beginning to build the profile that would soon make him Kuwait Team Captain for the Race of Kingdoms programme.
October 2025 was a defining month. Beult welcomed Abdulkareem Al Rayes to the driver lineup, formed the Beult x Hawk Academy partnership, and got hands on with the fundamentals of the sport at the Chris Birkbeck Rally School.
November 2025 brought a major structural milestone: Beult was officially incorporated in Estonia, giving the agency a formal home and a foundation to grow from.
Not long after, Beult soft launched the Beult Driver Performance Platform, a telemetry and AI coaching tool built to give represented drivers a genuine competitive edge off the track as much as on it.
April 2026 saw Beult partner with Stripe to power seamless payments for drivers and brands, a step that reflects how far the agency's commercial operations have come in such a short time.
Meet the Drivers Beult Represents
None of this happens without the drivers who put in the work every single day. This year, Beult represents four talented racers, each carving out their own path in motorsport.
Nasser Al Thani competes in F4 with Hitech GP, car number 14, across the F4 Middle East and GB Championships. Beult has been building a sponsorship strategy around Nasser aimed at aviation and Islamic fintech brands, matching his growing profile with partners who share the same values.
Atharv Raina races with JNKD Racing and has already represented the Beult name on Indian sports media, sharing his journey with audiences well beyond the Gulf.
Marshad Al Marshad serves as Kuwait Team Captain for the Race of Kingdoms programme, a role that has him representing the country as much as himself, and one that grew directly out of the sim racing achievements that first put him on Beult's radar.
Abdulkareem Al Rayes joined the roster in October 2025, adding fresh depth and ambition to a lineup that keeps getting stronger.
Partnerships Powering the Mission
A talent agency is only as strong as the ecosystem behind it. This year, Beult built two partnerships central to that ecosystem:
Beult x Hawk Academy, a collaboration designed to be mutually beneficial, connecting emerging talent with the training pathway to develop it.
Beult x Stripe, powering seamless, reliable payments across the agency's growing network of drivers and brand partners.
Looking Ahead
"Watching this agency go from an idea to a roster of four drivers, a live performance platform, and real commercial partnerships in a single year has been the honour of my career so far," said Abdulla Al Wazzan, Director of Beult. "This is just the first chapter. We are only getting started."
